WORK

Packaging design

New Sipahh packaging delivers flavour and fun to kids worldwide.

2012 marked a monumental occasion for the Sipahh flavoured straw brand – the billionth straw sold globally. Sipahh has been delivering flavour and fun since 2005, when the first Sipahh milk flavouring straw was sold in Australia. Peter Baron, inventor of Sipahh, questioned the flavoured milk market – such a popular beverage but it was expensive, a mess to make and contained far too much sugar. Peter decided to create an alternative that still used milk, but the design would be fun and there would be a wide variety of flavours. It had to be easy and enjoyable to use, have a great taste, and less sugar than other alternatives. The Sipahh packaging range stays true to the benefit of the product conveying wholesome nutrition to parents and flavoured fun to kids in Australia and around the globe.