WORK

Packaging & brand identity

Big impact on supermarket shelves for a purveyor of fine smallgoods.

Northside Fine Foods are a wholesale supplier of smallgoods selling to supermarket chains and independent grocers. A rebrand and new FMCG packaging design was required across their smallgoods and cheese ranges. The desired outcome was improved consumer perceptions as well as increased acceptance from buyers of major supermarkets to stock their brand of smallgoods.

The brand design established prestige with provenance and heritage. The coat of arms device used in the icon is a symbol of Northside’s leadership and quality. The crown icon uses a sausage as it’s base to tell the story of the brand’s main product line. A gold label background achieves cut-through on shelf, positioning the product as a premium offering. Artwork was rolled-out across their entire range.