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Advertising & illustration

Bulmers Orignal Cider… frightfully sorry about the national ad campaign.

Produced in New Zealand, under the HP Bulmer Trademark, Bulmers Original has become the number three selling cider in NZ. Enjoyed by many backpackers, UK/Irish travellers and New Zealanders that have experienced cider overseas and recognise the Bulmer brand as an authentic European cider.

With cider recently gaining widespread popularity in NZ, it was only fitting to introduce Bulmers Original to the rest of NZ’s ‘less travelled’ population. Drawing on the brand’s English heritage, the campaign apologised for England’s disappointing imports to NZ such as gorse weed and poor fashion sense. Bulmers Original Cider however, is one import that remains ‘unashamedly English’. Full page ads ran in all major national newspapers, supported by radio ads.