WORK

Brand identity & packaging

Turning brand heritage into brand value.

Faced with a saturated market, Chapel Olive Oil needed to develop a unique brand and irresistible packaging for their niche range of extra virgin olive oils. To establish heritage for the product a brand story was created that focused on their growing region on the banks of the Kaipara Harbour and the historic chapel that was relocated to the site. Inspiration was drawn from the distinctive gabled roof when designing brand elements and packaging graphics.