WORK

Packaging design

Comvita. From a beautiful place.

Comvita’s origin is New Zealand, a place blessed with unique natural advantages. It’s founder Claude Stratford started making and selling a range of bee products from the basement in his home to sell locally. Comvita now reaches customers internationally, true to Claude’s original vision, ‘to produce natural products that work, and acting in a way which preserves the environment for generations to come’. Key packaging design elements included the Comvita logotype in black banner lockup, the Eden illustration (portraying the natural beauty of the products origin) that wraps around product packs to activate multiple faces and the brand story written in a poetic style to convey that Comvita products reach the customer naturally ‘from a beautiful place’.