WORK

Customer holistic retail journey

Healthcare innovator helps patients sleep easy.

Fisher & Paykel Healthcare are a leading designer, manufacturer and marketer of products and systems for use in respiratory care, acute care, and the treatment of obstructive sleep apnea. Their products and systems are sold in over 120 countries worldwide. Dialogue with a global audience requires F&P Healthcare maintain a consistent tone to all their communications, delivering clear, relevant messages that translate across different cultures. Work on the obstructive sleep apnea product group involved distilling client briefs into product positioning, new product launches, design and advertising communications in print and online mediums.