WORK

Naming, branding, packaging

Nurturing a premium New Zealand brand to fruition.

When you’re client produces internationally awarded wine varietals, what happens when they develop a superior range… superior design. Small Parcels are Kim Crawford’s flagship wines – a range devoted to delivering the very best expression of Kim Crawford and New Zealand. The Small Parcels (SP) range is mastered from carefully selected small parcels of grapes from exceptional vineyards in New Zealand’s best wine growing regions.

To give personality and individualism to the SP range involved looking holistically at the brand and working within known strengths. Key drivers were enhancing the bottle shape with an elegant flat base, retaining the circle label and evolving the typography in distinctive black and gold. The project encompassed all aspects of the product from wine packaging, label design and typography through to advertising, point-of-sale, brochure design and tasting notes.