WORK

Packaging & brand identity

Flavour with flair to appeal to retail and food service customers.

The new branding and packaging design needed to represent Mr Pisa as an authentic, yet innovative gelato brand, offering a premium quality product. Cardboard tubs created an authentic and traditional feel for the brand. Product and ingredient illustration brought flavour to life on pack. Mr Pisa has been making Gelato since 1968. This heritage was captured in the hand-crafted logotype to have a vintage, nostalgic aesthetic. Bold pastel blue stripes on pack give a nod to the original cart the family used when they first started selling gelato around Sydney Harbour.