WORK

Identity, design & illustration

Power in perfection: Palladium Watchman brand extension.

Watchman is the premium variant of the Palladium Estates wine range. The challenge was to create a design that would compete in the premium category without having an established heritage to draw on. The Palladium brand was incorporated into the Watchman brand lockup to endorse the new variant and a striking black and gold warrior statue illustration became it’s distinctive memory asset. Elegant typography conveys the classicism and history inherent in the Watchman brand story, textured paper stocks and metallic ink crafting play a sensory role as quality and value cues.