WORK

Brand architecture & design

Sealord frozen packaging makes waves in the global seafood market

Sealord is a global seafood enterprise with a world-wide fishing, processing and marketing network with its headquarters in Auckland, New Zealand. The frozen range of Sealord products required a total redesign to re-establish itself as a market leader and communicate its brand message to new customers. Paua, an iconic symbol of New Zealand beauty and purity, frames mouth-watering photography of each product. This clean, contemporary feel mirrors the pristine, clear oceans from which Sealord brings the best of the sea to customers around the globe.