WORK

Design, infographics

Creating demand and desire for Diageo products.

Trade Presenters play a vital role in creating anticipation, demand and profits for Diageo products. They must present each brand and product as both desirable and a hot commodity that will easily translate into a consumers lifestyle. Key product information and supporting marketing and POS must be easily understood and persuasive to ensure that Trade distributors and retailers purchase product and allocate shelf space in a highly competitive market.